Map where you're showing up across AI search, zero-click results, and validation platforms. Find the gaps. Build a 90-day plan to fix them.
aiso.studio
This workbook walks you through a full visibility audit in three layers: where AI tools cite you, where you show up in zero-click search, and where people go to validate you before buying. Each section includes reflection questions that help you think beyond the checklist.
A note on scoring: Each section ends with a 1-5 score. Don't overthink it. 1 = invisible. 5 = dominant. Most businesses land at 2. That's normal. That's why you're here.
Before auditing, define what you want to be found for.
List the queries your ideal customer would type — or speak — when looking for what you offer. Think in questions and phrases, not single keywords.
| # | Keyword / Query | Search Intent |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 |
The largest AI answer engine. 200M+ weekly users asking it questions your customers ask.
Open ChatGPT. Ask it each of your 5 keywords as a question (e.g., "Who are the best [your service] providers in [your city]?"). Record exactly what it says.
| # | Query You Asked | Mentioned? | Who Was Cited Instead? |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | |||
| 4 | |||
| 5 |
Why this matters: ChatGPT doesn't guess. It synthesizes from structured, cited, and frequently referenced content. If you're not showing up, it's because your content doesn't give AI enough to work with.
The AI search engine that shows its sources. This tells you exactly what content AI is pulling from.
Perplexity is the most transparent AI search tool — it cites every source. Run the same 5 queries. Pay attention to which URLs appear in the citations.
| # | Query | Cited? | Sources It Used Instead |
|---|---|---|---|
| 1 | |||
| 2 | |||
| 3 | |||
| 4 | |||
| 5 |
Google's AI answers appear above organic results. This is the new position zero.
Search your 5 keywords on Google. Note which queries trigger an AI Overview box at the top. Then try the same queries in Gemini (gemini.google.com).
| # | Query | AI Overview? | You In It? | Who Is? |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 |
Google AI Overview pulls from pages with clear structure, direct answers, and authoritative signals. Being on page 1 is no longer enough — you need to be in the AI answer.
Claude, Copilot, and emerging AI assistants are becoming research tools for buyers.
Test your queries in Claude (claude.ai) and Microsoft Copilot. These tools have different training data and citation patterns — gaps here reveal content that only works for Google.
Based on your audit across all AI tools, rate your overall AI search visibility:
58% of Google searches end without a click. The answer is on the results page itself.
Featured snippets are the boxed answers at the top of Google results. They're extracted from web pages and displayed directly. If your competitor owns the snippet, they own the answer.
| # | Query | Snippet Exists? | Yours? | Snippet Source URL |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 |
For your top keyword, list the PAA questions Google shows. These are content opportunities.
| PAA Question | Do You Have Content for This? |
|---|---|
The boxes on the right side and the map results at the top. These are trust signals.
Search your business name on Google. Does a knowledge panel appear on the right?
Search "[your service] near me" or "[your service] [your city]." Record what shows up.
| Query | In Local Pack? | Position | Who's Above You? |
|---|---|---|---|
People don't buy from the first result. They buy from the one that looks trustworthy when they check.
After someone finds you — through AI, search, or a referral — they validate. They check reviews. They look at your Google profile. They scan your social proof. This section audits what they find.
| Platform | Rating | # Reviews | Last Review | Red Flags? |
|---|---|---|---|---|
| Google Business Profile | ||||
| Yelp | ||||
| Industry-Specific | ||||
| BBB / Trust Sites |
The recency test: If your most recent review is more than 3 months old, AI tools and customers both notice. Recency signals activity. Silence signals abandonment.
AI tools pull from directories. If your NAP data is inconsistent, you're confusing both AI and customers.
NAP = Name, Address, Phone. It must be identical everywhere.
| Directory | Listed? | NAP Match? | Issues |
|---|---|---|---|
| Google Business Profile | |||
| Yelp | |||
| Apple Maps | |||
| Bing Places | |||
| Industry Directory 1 | |||
| Industry Directory 2 |
The things people look for after they've found you but before they contact you.
| Platform | Active? | Last Post | Consistent with Brand? |
|---|---|---|---|
| X / Twitter | |||
| YouTube |
Now pull it all together. Where are you strong? Where are the gaps killing you?
Most businesses score 1-2 on AI search visibility. That's not a failure — it's an opportunity. The businesses that fix this now will own the answers for years. The ones that wait will wonder where their leads went.
Prioritized by impact. Start at the top. Don't skip the foundations.
Focus: Clean up what exists before building anything new.
Focus: Create content that AI tools can cite.
Focus: Build authority and track progress.
You just did something most businesses haven't done yet: you looked at where you actually show up — not where you hope you do.
The gap between "I have a website" and "AI tools recommend me" is where most businesses are losing customers right now. Not because their service is bad. Because their visibility infrastructure wasn't built for how people search today.
Search changed. The answer box replaced the results page. AI tools replaced the search bar. And the businesses that show up in those answers are the ones with content structured for machines to read, trust, and cite.
This workbook gave you the map. Now you need the engine.
AISO Studio scores your content against the criteria AI search engines actually use — structure, citations, entity clarity, answer format, and authority signals. Then it rewrites your content to rank in ChatGPT, Perplexity, Google AI Overview, and Claude.
See exactly how AI search engines read your website today — and what to fix first.
aiso.studio
Built by AISO Studio
Score, optimize, and rewrite your content for AI search engines.
Get found by ChatGPT, Perplexity, and Google AI Overview.